Archive for the 'Multimedia' Category
Vague does not work in plumbing ads or any other advertising.
Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and [...]
Tags : advertising results, effective ads, effective advertising, advertising copy
People do not pay attention to advertising. They only pay attention to whatever interests them. If someone perceives a benefit in your advertisement, you might connect with them . . . get them to act. No benefit, no action. Seems simple. The facts say otherwise.
The reality most often missed in advertising is the [...]
Tags : advertising results,advertising benefits, motivating an audience, target marketing, effective ads
In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR’s in American [...]
Tags : amkt,Ace Marketing
As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice broadcast. First, the voice broadcast copy was pretty good. Second, the [...]
Tags : craig bradburn,voice broadcasting, ibuzzpro, ericka wilcox, john breck, craig bradburn marketing
Everybody knows that the moving image is the most powerful communication tool the world has seen, but it’s power to influence, inform, entertain and to sell is growing ever stronger as life moves online.
What giant leaps this communications tool has taken since its advent in the 1890’s. From early ‘Nickelodeon’ theatres, to cinema, through television, [...]
Tags : Advertising, Branding, Moving Image, Video, Film, Social Networking, Facebook
When it came to business models and looking for ways of making money to fund your Internet TV station, I strongly suggested you look at the pay 2 view and subscription revenue models.
The reason being that advertising revenue was so hard to get or to obtain in sufficient amounts to fund both production of new [...]
Tags : advantage and disadvantage of using internet tv, creating an online tv station, web tv ,internet tv
There were some very strong structural reasons why advertising was hard to obtain for Internet TV stations, and that this was allowing the free-to-view space to be inhabited by the main channels and broadcasters, who could subsidise their Internet TV operations with revenue from the traditional broadcast channel.
Is there a solution to these issues ? [...]
Tags : advantage and disadvantage of using internet tv, creating an online tv station, web tv,internet tv
One of the most difficult marketing realities to get your head around is this:
People will usually buy what they WANT
before they buy what they NEED.
This is particularly true online where temptation and opportunity lurk around every page corner.
A woman may need to get from her house, to work, and back.
But, she wants a Hummer H2.
Fulfilling [...]
Tags : Internet marketing, blogging, start a blog
Discover Fast Video Article Marketing Strategies That Drive Traffic and Dramatically Build Your List
Looking to generate traffic to your website? There are many options available and some come and go depending on the whims of the internet market and some of the key players who decide what’s popular and what’s not. Today one of the most powerful strategies for attracting traffic is video marketing.
However when it comes [...]
Tags : Internet Marketing, video marketing, video, traffic building, blogging
Do you know how to get more viewers, listeners and visitors to your website? You need video to discover how video article marketing can get you endless waves of free traffic.
Up until couple of years ago, video marketing it was out of reach for the most small business Netpreneurs. In todays highly competitive Internet, with [...]
Tags : Video,video marketing,fun with video,make money,video cash
